“Japanese Wedding Queen” sold only 10 sets in Shanghai

“Japanese Wedding Queen” sold only 10 sets in Shanghai

Article by Maternity Wedding Dresses Bridal

“Japanese Wedding Queen” sold only 10 sets in Shanghai

After a year and four months in the Shanghai market, “baptism”, it has been high above the “Queen of Japanese wedding” Gui finally by the United States to the people of Shanghai in the price of compromise. Reporter yesterday from Shanghai Guangxi exclusive Jacket Shawl Wedding Dress by the United States, “the Princess Pavilion bridal salon” was informed that a number of the Shanghai market designed specifically for the production of special Gui wedding has arrived from the United States and Shanghai is, with the previous set of 4 million to 8 million compared to the high price , these wedding only 9,000 yuan price tag of 18,000 yuan. Not only that, the original has been insisting not only sell rent Gui relent by the U.S. for the first time, authorized by the Princess Pavilion can be rented.

Business year, sell 10 units only

Gui by the U.S. wedding is in November 2004 entered Shanghai. Princess Pavilion manager Ye Yi-hua told reporters, although the GUI from the U.S. reputation in the international arena wedding very loud, and I know the brandThe sea is also increasing, but the vast majority of high prices or let Shanghai couples prohibitive. “The first purchase of 12 sets, in addition to 4 sets priced at 4 million to 5 million of ‘running’ a little quicker, the other moved in 8 sets of basic. A year ago, has sold a total of 10 sets, only 3 sets are bought by the people of Shanghai. “But Ye Yi-hua believes that the first wedding purchase 8 sets of the other reason why the difficulty in marketing, in addition to the price too expensive, the design is also a factor. These are mostly long-sleeved dress with high neck and traditional style of the wearer’s body are higher, and the jewelry is not conducive to the full display.

As for how to deal with these poor sales of the wedding dress , Princess House official said: “The two sides are discussing among not rule out the possibility of return.”

Shanghai Oriental Morning Post journalist Zhao Jing map

The new “is not a special price”

It is understood that in Tanmo Gui to Shanghai from the U.S. market conditions, not only did not quit, but has taken the marketing model is different from the past – from the lower social status, specifically for the design and production in Shanghai and China’s special wedding market, Shanghai This year, 24 million couples get married, even if the amount of low run, will achieve good sales.

Ye Yi Hua stressed that the store has just introduced 28 sets of Guangxi by the U.S. wedding is special, not price. “Before, Gui by the United States in the silk wedding dress fabrics are good, although light weight, but the high cost of cleaning requirements are high. These special wedding while still a full import of fabrics, but reduced the content of silk, style in Shanghai people like to drag to the waist fluffy style, work is also more stress, so the look is not low grade. “

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Ye Yi-hua said the fight in the Shanghai area, the Guangxi Museum by the United States agreed to the new princess wedding dress rental. If the couple married the same day to rent, the rent of 2,000 yuan a day to 4,000 per hour, with other Japanese-made wedding rentals (1,500 yuan to 4,000 yuan) has almost the same

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